Direct Mail can be a very effective part of your marketing mix
Direct Mail is targeted:
Whether to one individual or many you know who they are. Your message can be tailored
to suit your target audience.
Direct Mail is tangible:
There is nothing quite like receiving a personal message via mail. Somehow it
is more important than other forms of communication and response rates demonstrate
Direct Mail is measureable:
If you ask for a response, whether it is a sales order, a request for information
or redirection to a website, the results will allow you to measure the effectiveness
of your campaign.
Direct Mail is personal:
With modern technology you can personalise your mailing to a much higher level
than just name & address. You can also design a format that is far more creative
than just a plain white envelope.