So why should prospects buy from YOU?

- Keith Brown

Does your business have competitors? Of course it does, so why should a prospect come to you rather than your competition? What’s in it for them? What do you offer that your competition does not?

It’s a good idea to write down all the reasons you can think of as to why a prospect should come to you, rather than your competitor. This focuses your attention and is usually a good basis for your whole marketing approach.

The five reasons you might consider using Bromley Direct are:

  • we are very experienced
  • we have a wide network of reliable suppliers
  • we are efficient, reliable & professional
  • we accept responsibility for what we do
  • we communicate regularly with matters of interest
  • we charge a fair price for our services

…and the truth is we really do want to help your business succeed!

Once you are comfortable with what you can offer that others may not then make a point of reflecting these differences in everything that you do. If your differences are benefits then prospects will become customers!

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