Email marketing means you can connect with customers to generate extra sales
Email marketing is a fast and cost effective method of communicating with your clients or customers.
This can be in the form of a periodic newsletter, regular email updates or simply a one off email.
There are two basic needs to consider:
Design
Choose from a selection of templates that cover a variety of industries available on-lines, or have your own exclusive design. Spend time adapting a template or engage a designer to do it for you
Database
To start, the ideal way to create your customer file is as an MS Excel file, or similar. Naturally an email address is necessary and setting up your database is an ideal opportunity to review and update customer details. Once established individual records can be added or updated as necessary. You can also include segmentation based on categories that might be important to your business, this allows you to select and send information specific to that category...
As you progress with email marketing you may choose to subscribe to an app that maintains your database and gives you the design tools necessary to create a newsletter or a good looking email, all in one package. Examples are Mail Chimp or Brevo and there are many more.
This sounds complicated but with a little research you can create a system that really benefits your business.